A NEW ERA BEGINS

We have a dream.
A dream to bring the most aspirational 0.0% lager to the world.
And bring to life our philosophy “It’s not just where we go, it’s how we get there”,
That’s why our two iconic brands are joining forces.

A PARTNERSHIP THAT GOES HAND IN HAND

Fuelled by the same values of Passion, integrity, and flair.
Our two brands will come together, and open our door to the most prestigious sport
in the world. On a global stage.
Leading, not following.
Effortlessly, with style.

FEEL FREE TO LIVE EVERY MOMENT

And with Peroni Libera 0.0%, we invite people to feel free to release their passion and flair.
And live every moment.
Safely. And in style.

JOIN US.

And let’s make this partnership the ride of a lifetime.